Baby gift start up business update
As a small online business I thought I would write an article to take stock of where we were in the setup of the baby gift business. 4little1s.com has been up and running for around 6 months now and thought I would take stock of exactly where we are. I have broken this up into a few sections detailing with various areas of the business and some tips we have picked up along the way.
Sales & Marketing
Sales have been good over the last few months and we have been pleasantly surprised at some of the big sellers.
We have been experience with Pay Per click on Google adwords and Microsoft’s version Adcentre. Both generate a good level of traffic to the site and we are keeping a very close eye on return on investment (ROI). No point in spending £50 per day only to sell a small baby gift at £3.50.
PR has formed a part of the strategy of getting us going; fortunately having some good contacts and reading a couple of books has helped us get up to speed in this area.
I see Marketing as an area that a huge amount of investment can be lost unless controls are put into place. We will be measuring this very carefully over the coming months.
Financial
Setting up a bank account was relatively simple and painless. Setting up the process behind the website, dealing with the processing between Paypal in our case and exporting the money then to our bank account took more time to set up. Once completed, it works, but don’t let anyone fool you its simple and done in minutes.
Record keeping is paramount to keeping on top of things. Whether it’s for the Inland Revenue, expenditure or otherwise, set up files, be organised and keep up to date.
Employing an accountant has not been necessary for us at present, as we are able to do bookkeeping and basic accounts. However, we will need an accountant to do the final accounts. Again, we have the skills internally to do most of the financial work which has helped save money.
Tip – Set up files and be organised with your paperwork
Stock
We initially started out as just baby gifts and sales of baby gift hampers went particularly well, it surprised us as we had thought some of our other baby gift products would sell better than others. I guess the lesson being you need to distance yourself to a certain extent and not make it too personal in terms of what you stock.
We have a good range of suppliers and have good relationships with all of them. It’s important to get on with your suppliers to make the business successful.
We have added a new baby nursery furniture range recently. Having spoke to a number of suppliers via email and at trade fairs (Harrogate nursery fair specifically) we felt this was a good move to complement the baby gift concept of increasing the opportunity we can engage our customers. The baby gift range was aimed very much at the beginning of the baby process, e.g. during pregnancy and in the very early years as a congratulations.
The idea of then extending this period to a range of baby furniture seemed a natural progression and appears to be generating good interest.
Keeping aware of new product lines is taking more time than originally thought. Using the Internet is a great tool to find out what products are around; this includes finding suppliers but also importantly keeping an eye on your competition as to what they are doing.
Tip - Build good relationships with your suppliers, people generally like to deal with people they get on with.
Tip – Keep an eye on your competition.
Technology
The current technology stays the same, in that we are using Fasthosts as the Internet Service Provider (ISP), we are using Actinic as the shopping cart software that under pins the website and we have opted for the SSL service from Actinic to ensure our customers credit cards are secure during the transaction.
We have a couple of computers in the office, all running standard Microsoft products to keep things simply. These are used for uploaded and generally managing the site with respect to content and email. Luckily my husband works in IT so we have onsite technical support at hand when we need it.
We currently use Talk Talk as our Broadband provider and we do appear to experience a number of communication issues recently and we are considering moving to BT to improve reliability. Previously when this connection was used for home use it was OK and we could cope with connection losses periodically. However, now we are more reliant on the broadband connection its becoming more important.
Finally, we have just configured a Blackberry device to be able to stay in touch with our customers when we are out of the office.
Tip - I guess a lesson learned is that it pays to have a good ’ techy’ on hand, and if you can teach yourself, all the better as it doesn’t cost you any money.
Main challenges
Main challenge has been getting all the backend processes set up and put into place and the ever moving challenge of keeping the website rankings
Looking forward to the next 6 months we will be looking at the following
- Visiting more trade fairs and getting out there
- Sourcing new ranges
- Collaborative marketing with a partner (offline and online)
- Refining page rank and page position
www.4little1s.com is a baby gift and nursery furniture web site, please feel free to visit us if you need to buy for your little ones….
Wednesday, 25 June 2008
Monday, 23 June 2008
Baby footwear
BABY FOOTWEAR FOR YOUR LITTLE ONES....
Buy a present for a baby can be quite difficult at the best of times. Fortunately 4little1s.com has made the task much easier and quicker with our online selection of baby gifts, including some of the cutest baby footwear ranges you will have seen around for a long time.
These baby shoes have been hand crafted and made in the UK and provide a real treat to your little ones. These are ideal congratulations presents for the new baby or can be seen in our hamper range for a real treat for the new family.
We have baby footwear in the style of pirates, Baby footwear in the style of princesses, Baby footwear in the style of Sailors and even baby footwear in the style of cute little rabbits. All extremely cute and sweet as standard.......
Visit our baby footwear range at http://www.4little1s.com/
Baby footwear for your little ones from 4little1s.com.....
Buy a present for a baby can be quite difficult at the best of times. Fortunately 4little1s.com has made the task much easier and quicker with our online selection of baby gifts, including some of the cutest baby footwear ranges you will have seen around for a long time.
These baby shoes have been hand crafted and made in the UK and provide a real treat to your little ones. These are ideal congratulations presents for the new baby or can be seen in our hamper range for a real treat for the new family.
We have baby footwear in the style of pirates, Baby footwear in the style of princesses, Baby footwear in the style of Sailors and even baby footwear in the style of cute little rabbits. All extremely cute and sweet as standard.......
Visit our baby footwear range at http://www.4little1s.com/
Baby footwear for your little ones from 4little1s.com.....
Sunday, 22 June 2008
Nursery Furniture from 4little1s.com
Fitting out with a Izziwotnot nursery for your little one
OK so the baby is on the way and you are starting to get organised. If you have a spare room and are starting to think about what to buy, our checklist of items will help you get organised. All the items detailed below on our Izziwotnot Nursery furniture tips sheet can be found at our website http://www.4little1s.com/
Buying a complete set is quite common and ensures all the items match and you don’t have to hunt around to find matching combinations or sets afterwards.
Baby Swaddle pod – A small sleeping bag that holds your baby snug and warm, our range is designed by a Neo Natal nurse who obviously has experience in these matters
Baby Sleep suits – Larger than a Swaddle Pod, gives baby more room and allows increased movement
Baby Monitors - A baby monitor is like a microphone that allows you to hear your baby while they hopefully sleep and you are in another room. Popular fun designs can be in the shape of a flower, others using digital have the designer look.
Izziwotnot Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.
Izziwotnot Babies Cot – Where baby sleeps and seen often as the most exciting purchase.
Izziwotnot Baby cot bumper- Protect babies head from hitting the sides of the cot. These come in a variety of colours and patterns, and can stimulate attention and concentration
Izziwotnot Baby Cot blankets – Snuggles become part of babies association and attachment. Lots of different styles and materials, look for extra soft.
Izziwotnot Cot Duvet and Pillow cases - Makes sleep time fun with these brightly coloured matching sets
Izziwotnot Baby Quilt for Cots – A variety of different colours and patterns available to made sleep time more fun. Helps baby with colours and patterns
izziwotnot Baby throws – Like regular throws, they provide the finishing touches to the Nursery to give them the matching look
Izziwotnot Baby Fleece blankets – Keep your baby warm day and night with these lovely fleece blankets for your little ones. When you are not around, this is what baby embraces
Baby Mobiles – Mobiles hang from the ceiling keeps your babies attention while lying down. From experience, we have found these great to keep baby distracted during feeding. See our range of bright and fun fairies, trains and shapes.
Izziwotnot Baby Lampshades – Babies love to watch and having a bright and fun lampshade is a great way to brighten up a room
Baby height charts – Have fun while your baby rows with these height charts, brightly colours and adds fun to any nursery
Izziwotnot Changing mat covers – Make the changing mat a fun place for baby to be and more comfortable with a cover
Baby Toys – What baby nursery can be complete without a full range of toys to stimulate their brain. Brightly coloured and fun to play with we have a full range of toys
Izziwotnot Curtains - You should outfit your nursery windows with two types of curtains: sheers that can be pulled across during the day to keep glaring sunlight out of the nursery and heavier drapes that can be pulled shut to keep the room dark during baby's nap time.
Carpets and Rugs - Not only should your rugs and carpets ideally be steam cleaned to remove any allergens, pet hair or viruses, you should also make sure that rugs have a skid free backing so that nobody is in danger of slipping while holding the baby.
Izziwotnot Chest of Drawers – You will be surprised at just how much you accumulate in terms of baby vest, clothes etc. Having somewhere to put it helps de clutter the Nursery
http://www.4little1s.com/ provides a full range of Nursery furniture ready to be delivered to you in time for baby
OK so the baby is on the way and you are starting to get organised. If you have a spare room and are starting to think about what to buy, our checklist of items will help you get organised. All the items detailed below on our Izziwotnot Nursery furniture tips sheet can be found at our website http://www.4little1s.com/
Buying a complete set is quite common and ensures all the items match and you don’t have to hunt around to find matching combinations or sets afterwards.
Baby Swaddle pod – A small sleeping bag that holds your baby snug and warm, our range is designed by a Neo Natal nurse who obviously has experience in these matters
Baby Sleep suits – Larger than a Swaddle Pod, gives baby more room and allows increased movement
Baby Monitors - A baby monitor is like a microphone that allows you to hear your baby while they hopefully sleep and you are in another room. Popular fun designs can be in the shape of a flower, others using digital have the designer look.
Izziwotnot Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.
Izziwotnot Babies Cot – Where baby sleeps and seen often as the most exciting purchase.
Izziwotnot Baby cot bumper- Protect babies head from hitting the sides of the cot. These come in a variety of colours and patterns, and can stimulate attention and concentration
Izziwotnot Baby Cot blankets – Snuggles become part of babies association and attachment. Lots of different styles and materials, look for extra soft.
Izziwotnot Cot Duvet and Pillow cases - Makes sleep time fun with these brightly coloured matching sets
Izziwotnot Baby Quilt for Cots – A variety of different colours and patterns available to made sleep time more fun. Helps baby with colours and patterns
izziwotnot Baby throws – Like regular throws, they provide the finishing touches to the Nursery to give them the matching look
Izziwotnot Baby Fleece blankets – Keep your baby warm day and night with these lovely fleece blankets for your little ones. When you are not around, this is what baby embraces
Baby Mobiles – Mobiles hang from the ceiling keeps your babies attention while lying down. From experience, we have found these great to keep baby distracted during feeding. See our range of bright and fun fairies, trains and shapes.
Izziwotnot Baby Lampshades – Babies love to watch and having a bright and fun lampshade is a great way to brighten up a room
Baby height charts – Have fun while your baby rows with these height charts, brightly colours and adds fun to any nursery
Izziwotnot Changing mat covers – Make the changing mat a fun place for baby to be and more comfortable with a cover
Baby Toys – What baby nursery can be complete without a full range of toys to stimulate their brain. Brightly coloured and fun to play with we have a full range of toys
Izziwotnot Curtains - You should outfit your nursery windows with two types of curtains: sheers that can be pulled across during the day to keep glaring sunlight out of the nursery and heavier drapes that can be pulled shut to keep the room dark during baby's nap time.
Carpets and Rugs - Not only should your rugs and carpets ideally be steam cleaned to remove any allergens, pet hair or viruses, you should also make sure that rugs have a skid free backing so that nobody is in danger of slipping while holding the baby.
Izziwotnot Chest of Drawers – You will be surprised at just how much you accumulate in terms of baby vest, clothes etc. Having somewhere to put it helps de clutter the Nursery
http://www.4little1s.com/ provides a full range of Nursery furniture ready to be delivered to you in time for baby
Baby talk at PBC
Baby talk in London
Owner of the website http://www.4little1s.com selling unique baby gifts, has arranged for the Rachel Waddilove , author of the ‘Baby book’ and ‘Toddlers book’ to come to Purley Baptist Church on the 8th July 2008 at 8pm. She will talk about her experiences with mums, parents and carers. Rachel has worked as a private nurse and a nanny to many clients, including Gwyneth Paltrow. She is known for her sound advice, as well as talking about her experiences, she is happy to answer any questions that you may have.
Tickets are only £1 (including coffee and cakes) and are available from Christianne by calling 01883 626 011 or email her at work on sales@4little1s.com
Owner of the website http://www.4little1s.com selling unique baby gifts, has arranged for the Rachel Waddilove , author of the ‘Baby book’ and ‘Toddlers book’ to come to Purley Baptist Church on the 8th July 2008 at 8pm. She will talk about her experiences with mums, parents and carers. Rachel has worked as a private nurse and a nanny to many clients, including Gwyneth Paltrow. She is known for her sound advice, as well as talking about her experiences, she is happy to answer any questions that you may have.
Tickets are only £1 (including coffee and cakes) and are available from Christianne by calling 01883 626 011 or email her at work on sales@4little1s.com
Saturday, 21 June 2008
Handmade Unique Baby Gifts
Unique Baby gifts at 4little1s.com
The handmade 4U range at 4little1s.com has been updated to reflect the full range of individually handmade plaque for your little ones.
Each baby plaque has been uniquely and lovingly made to order, hand cut and hand painted in California, each piece has a character of its own. These baby gifts truly are unique baby gifts and made exclusively for 4little1s.com in the UK.
The full range consists of Pirates such as Scary Ed, Bears such as Maisy Bear and her family or our sweet fairy range like Fleur or Lily. Each plaque truly is a unique baby gift, hand crafted from Pine. Some having text underneath or other don’t need any words, you get the message for their faces.
Simply hook these plaques to baby or kid’s door or wall and enjoy the gift of fun. These unique baby gift plaques are made to order from California and delivered to your door usually within 10 -28 days. As with all things worthwhile, they are worth the wait
These unique baby gifts, give you something entirely unique that we love at 4little1s.com. You won't find these plaques anywhere else, they really are unique baby gifts, and they make ideal gifts for little ones, siblings and older children. Each unique plaque is lovingly hand-crafted by a skilled designer in California, using traditional methods and natural materials, and as a result no two are exactly the same.These totally unique baby gifts are ideal for hanging on the wall or door of any child's room, if you are looking for something that 'really' is a unique baby gift, look no further....check out our full range of other unique baby gifts We have searched far and wide to source these unique baby gifts and encourage you to order one of these as a baby gift for your little ones... View the full handmade for you range
Unique Baby gifts for your little ones
The handmade 4U range at 4little1s.com has been updated to reflect the full range of individually handmade plaque for your little ones.
Each baby plaque has been uniquely and lovingly made to order, hand cut and hand painted in California, each piece has a character of its own. These baby gifts truly are unique baby gifts and made exclusively for 4little1s.com in the UK.
The full range consists of Pirates such as Scary Ed, Bears such as Maisy Bear and her family or our sweet fairy range like Fleur or Lily. Each plaque truly is a unique baby gift, hand crafted from Pine. Some having text underneath or other don’t need any words, you get the message for their faces.
Simply hook these plaques to baby or kid’s door or wall and enjoy the gift of fun. These unique baby gift plaques are made to order from California and delivered to your door usually within 10 -28 days. As with all things worthwhile, they are worth the wait
These unique baby gifts, give you something entirely unique that we love at 4little1s.com. You won't find these plaques anywhere else, they really are unique baby gifts, and they make ideal gifts for little ones, siblings and older children. Each unique plaque is lovingly hand-crafted by a skilled designer in California, using traditional methods and natural materials, and as a result no two are exactly the same.These totally unique baby gifts are ideal for hanging on the wall or door of any child's room, if you are looking for something that 'really' is a unique baby gift, look no further....check out our full range of other unique baby gifts We have searched far and wide to source these unique baby gifts and encourage you to order one of these as a baby gift for your little ones... View the full handmade for you range
Unique Baby gifts for your little ones
4little1s.com - Baby market 'financial snip bits'
Having recently read through the baby market press, I noted a few financial indicators for the future that have encouraged me.
Roughly £13bn was spend online from Jan 08 – March 08, which equates to around £200 per person in the UK, not bad for a ‘slowing economy’ ! This is just over 50% more than the same period last year says IMRG Cap Gemini E Retail Sales index. Now here is the bit that excites me…..Roughly £850m was spent online in the week of the Easter holidays alone….wow !
Big growth areas were noted in the sale of beers, wines and spirits which increased 28 per cent. The big surprise was with the electronic sector which only managed just under 7% growth for the year. The growth and confidence of buying on line continues and there appears to be a downturn on the high street.
Clothing, footwear and accessories did even better with an increase of 31 per cent, compared with the same period last year….this really excites me as the website www.4little1s.com is our business and hoping some of these sales come our way…..
www.4little1s.com
.....Unique baby gifts for you and your little ones
Having recently read through the baby market press, I noted a few financial indicators for the future that have encouraged me.
Roughly £13bn was spend online from Jan 08 – March 08, which equates to around £200 per person in the UK, not bad for a ‘slowing economy’ ! This is just over 50% more than the same period last year says IMRG Cap Gemini E Retail Sales index. Now here is the bit that excites me…..Roughly £850m was spent online in the week of the Easter holidays alone….wow !
Big growth areas were noted in the sale of beers, wines and spirits which increased 28 per cent. The big surprise was with the electronic sector which only managed just under 7% growth for the year. The growth and confidence of buying on line continues and there appears to be a downturn on the high street.
Clothing, footwear and accessories did even better with an increase of 31 per cent, compared with the same period last year….this really excites me as the website www.4little1s.com is our business and hoping some of these sales come our way…..
www.4little1s.com
.....Unique baby gifts for you and your little ones
Friday, 20 June 2008
Unique Baby Gifts
4little1s.com - Unique Baby gifts
Buy a unique baby gift can be quite a challenge. If you are buying a congratulations present for the birth of a new baby boy or baby girl and are looking for something truly a unique baby gift, visit http://www.4little1s.com/ and browse our wide selection of unique baby gifts.
If you are a friend of the family, direct family or a work colleague, looking for a unique baby gift, check out 4little1s.com. If you are looking for a hamper with some baby shoes, baby clothes, a wooden toy or a deglingos. Or a unique baby hampers with a lovely bottle of champagne to celebrate that special occasion, you won’t be disappointed with the 4litrtle1s.com range of unique baby gifts.
Unique baby gift idea – Handmade 4 U
New to our range of unique baby gifts, is the handmade for you range of baby gifts. These unique baby gifts are handmade in California and come in a variety of sizes and styles. We have fairies, bears and recently the pirates have been the real favourites, all unique and made for you. If you are looking for a unique baby gift, these are the unique baby gift you have been looking for, as they only made exclusively for 4little1s.com. Browse the full range of handmade 4 u gifts
Unique baby gift idea – Baby bouquets
Another range recently added to 4little1s.com are the baby bouquets. These new unique baby gift ideas are a wonderful baby gift for any new parent. They look like a bunch of regular flowers until you realise they are in fact lovely artificial flowers, but scattered amongst the flowers are actually baby clothes. This makes them truly unique as a baby gift as each one is handmade for you. A combination of the traditional bunch of ‘congratulations flowers’, and a practical baby gift with clothes for those early days. Browse our selection of unique baby bouquets at our website
Unique baby gift idea
Ever heard of a Deglingos ? Probably not, but these unique baby gift soft toys are a real treat for those little ones. These soft cuddly baby toys offer something really different and unique as a baby gift. Each one has a name and a story behind it……look at the Degingos range at 4little1s.com website and choose a soft funny toy for a real unique baby gift.
Stop press: Our extra soft and cuddly mini Deglingoes range offers the unique baby gift experience in mini form.
Unique baby gift idea - East of India
Looking for a little unique baby gift present, something that can be used as a keepsake box for all those special items during the early years? Try looking at our East of India range of handmade baby gifts. We offer a wide range of unique baby gifts at amazing prices not be missed. View our range and feel free to pick and choose from our extensive range of baby gifts.
Practical baby gifts for mum
Baby slings
As a parent of two, trying to carry on as normal with a little ones around, was easier said than done. Even with the easiest of tasks can be quite a challenge. Something that I discovered early on was the whole area of something called a baby sling. These ingenious devices effectively are a sling to hold baby close to you and allows you to carry on with the more practical tasks a little easier. The full baby sling range can be found at our web site. While not a unique baby gift, certainly a very practical baby gift for any new parents.
Swaddle Pods
At 4little1s.com we believe that this swaddle pod is ingenious. New born babies are often restless sleepers for the first few months (we speak from experience) and this Swaddle pod is an ideal way to comfort and re-assure your baby. A Swaddle pod would make an ideal baby gift for any expecting parent or newly arrived little one. Below are some bullet points
Swaddle pods are designed to encourage better sleep in new born babies. The swaddle pod swaddles the baby making them feel safe and secure, whilst lying on their backs. Designed by a neo-natal nurse, swaddle pods are made in one piece, with no buckles, Velcro or straps. Swaddle Pods are shaped like a peapod, it allows the baby to move his/her hands and eliminates risk of suffocation. Swaddle pods allows air to circulate helping to keep the babies temperature more even. Swaddle pods are made in the UK from 100% breathable, washable, stretch cotton. Available in Pink and Blue and Organic Natural/White
Swaddle, Swaddle, Swaddle little one......
Looking for unique baby toys and gifts, visit 4little1s.com for the unique experience and choice of baby gifts for your little ones….
p.s - Don’t forget to check out Marks and Spencer range and John Lewis direct from our website. Simply visit our site and select the logos
Buy a unique baby gift can be quite a challenge. If you are buying a congratulations present for the birth of a new baby boy or baby girl and are looking for something truly a unique baby gift, visit http://www.4little1s.com/ and browse our wide selection of unique baby gifts.
If you are a friend of the family, direct family or a work colleague, looking for a unique baby gift, check out 4little1s.com. If you are looking for a hamper with some baby shoes, baby clothes, a wooden toy or a deglingos. Or a unique baby hampers with a lovely bottle of champagne to celebrate that special occasion, you won’t be disappointed with the 4litrtle1s.com range of unique baby gifts.
Unique baby gift idea – Handmade 4 U
New to our range of unique baby gifts, is the handmade for you range of baby gifts. These unique baby gifts are handmade in California and come in a variety of sizes and styles. We have fairies, bears and recently the pirates have been the real favourites, all unique and made for you. If you are looking for a unique baby gift, these are the unique baby gift you have been looking for, as they only made exclusively for 4little1s.com. Browse the full range of handmade 4 u gifts
Unique baby gift idea – Baby bouquets
Another range recently added to 4little1s.com are the baby bouquets. These new unique baby gift ideas are a wonderful baby gift for any new parent. They look like a bunch of regular flowers until you realise they are in fact lovely artificial flowers, but scattered amongst the flowers are actually baby clothes. This makes them truly unique as a baby gift as each one is handmade for you. A combination of the traditional bunch of ‘congratulations flowers’, and a practical baby gift with clothes for those early days. Browse our selection of unique baby bouquets at our website
Unique baby gift idea
Ever heard of a Deglingos ? Probably not, but these unique baby gift soft toys are a real treat for those little ones. These soft cuddly baby toys offer something really different and unique as a baby gift. Each one has a name and a story behind it……look at the Degingos range at 4little1s.com website and choose a soft funny toy for a real unique baby gift.
Stop press: Our extra soft and cuddly mini Deglingoes range offers the unique baby gift experience in mini form.
Unique baby gift idea - East of India
Looking for a little unique baby gift present, something that can be used as a keepsake box for all those special items during the early years? Try looking at our East of India range of handmade baby gifts. We offer a wide range of unique baby gifts at amazing prices not be missed. View our range and feel free to pick and choose from our extensive range of baby gifts.
Practical baby gifts for mum
Baby slings
As a parent of two, trying to carry on as normal with a little ones around, was easier said than done. Even with the easiest of tasks can be quite a challenge. Something that I discovered early on was the whole area of something called a baby sling. These ingenious devices effectively are a sling to hold baby close to you and allows you to carry on with the more practical tasks a little easier. The full baby sling range can be found at our web site. While not a unique baby gift, certainly a very practical baby gift for any new parents.
Swaddle Pods
At 4little1s.com we believe that this swaddle pod is ingenious. New born babies are often restless sleepers for the first few months (we speak from experience) and this Swaddle pod is an ideal way to comfort and re-assure your baby. A Swaddle pod would make an ideal baby gift for any expecting parent or newly arrived little one. Below are some bullet points
Swaddle pods are designed to encourage better sleep in new born babies. The swaddle pod swaddles the baby making them feel safe and secure, whilst lying on their backs. Designed by a neo-natal nurse, swaddle pods are made in one piece, with no buckles, Velcro or straps. Swaddle Pods are shaped like a peapod, it allows the baby to move his/her hands and eliminates risk of suffocation. Swaddle pods allows air to circulate helping to keep the babies temperature more even. Swaddle pods are made in the UK from 100% breathable, washable, stretch cotton. Available in Pink and Blue and Organic Natural/White
Swaddle, Swaddle, Swaddle little one......
Looking for unique baby toys and gifts, visit 4little1s.com for the unique experience and choice of baby gifts for your little ones….
p.s - Don’t forget to check out Marks and Spencer range and John Lewis direct from our website. Simply visit our site and select the logos
Friday, 6 June 2008
4little1s.com - Deglingos
Something cuddly, different and fun for you little ones.
4little1s.com now stock the Deglingos soft toy range.
Deglingos (De-gling-oes) are a new, funky and unique species of contagiously funny animals. They have their own language (everything finishes with ‘os’) their own personalities and are all very talented musicians.
Let them introduce themselves and to the whole family….
PIKOS – The hedgehog
Hi, how do you like my coloured spikes ? Fantasico no ? I love them too, but I need my fellow Deglingos to help me keep them fabulosos as I cannot reach them. Maybe you could help to ? Just ruffle them around and they fall into place. Thanks Amigos !
MOLOS – The Lobster
OK, I am the tough guy of the group ! Don’t mess with me or I might give you a pinchos. Don’t get me wrong, beneath my tough shell my heart beats for PIKOS. I am mados about her and wish my claws were not so rough because I would love top arrange her spikes. Some crustacean I am.
LAPINOS – The Bunny
Meet the sporty bunny of the family, hipity hop, hipity hop. I am a go getter a true torpedos. The only problem is, I am super clumsy and can not stop tripping over my big feet and tangling my enormous ears. Excuse me now, I can smell some vegetables that need eating
BIG BOS – The wolf
Hey you, looking at my suit . Its an armabos suit, nice huh ? custom tailed of course since on leg is shorter than the other. I am the utimos sophisticos Deglingos and the ladies dig me for it. My friends call me Bos, Big Bos
See the colourful range of the Deglingos family at our web site www.4little1s.com
Safety tested EN71 European regulation approved and suitable for all ages. 48 Fabrics and or strings have been used to create the Deglingos with an average of 12 different fabrics used in each one ! The original Deglingos are machine washable in cold water on a gentle cycle with the baby Deglingos are 30 degrees washable. AIR DRY
4little1s.com now stock the Deglingos soft toy range.
Deglingos (De-gling-oes) are a new, funky and unique species of contagiously funny animals. They have their own language (everything finishes with ‘os’) their own personalities and are all very talented musicians.
Let them introduce themselves and to the whole family….
PIKOS – The hedgehog
Hi, how do you like my coloured spikes ? Fantasico no ? I love them too, but I need my fellow Deglingos to help me keep them fabulosos as I cannot reach them. Maybe you could help to ? Just ruffle them around and they fall into place. Thanks Amigos !
MOLOS – The Lobster
OK, I am the tough guy of the group ! Don’t mess with me or I might give you a pinchos. Don’t get me wrong, beneath my tough shell my heart beats for PIKOS. I am mados about her and wish my claws were not so rough because I would love top arrange her spikes. Some crustacean I am.
LAPINOS – The Bunny
Meet the sporty bunny of the family, hipity hop, hipity hop. I am a go getter a true torpedos. The only problem is, I am super clumsy and can not stop tripping over my big feet and tangling my enormous ears. Excuse me now, I can smell some vegetables that need eating
BIG BOS – The wolf
Hey you, looking at my suit . Its an armabos suit, nice huh ? custom tailed of course since on leg is shorter than the other. I am the utimos sophisticos Deglingos and the ladies dig me for it. My friends call me Bos, Big Bos
See the colourful range of the Deglingos family at our web site www.4little1s.com
Safety tested EN71 European regulation approved and suitable for all ages. 48 Fabrics and or strings have been used to create the Deglingos with an average of 12 different fabrics used in each one ! The original Deglingos are machine washable in cold water on a gentle cycle with the baby Deglingos are 30 degrees washable. AIR DRY
Tuesday, 3 June 2008
4little1s.com - New children bedroom furniture launch
Nursery Bedroom Furniture
News flash - 4little1s.com will be launching a new range of Izziwotnot kids bedroom furniture on their website shortly so please keep an eye out on the webpage.
Trying to select a great nursery furniture design can be tricky sometimes, so always look for good build quality and design features that you would usually look for when selecting a piece of house furniture for another room such as you kitchen, lounge or your own bedroom. When you buy nursery bedroom furniture from 4little1s.com, they only stock furniture that meets this criteria in terms of design and price.
Great nursery furniture and baby bedding comes as standard at 4little1s.com and brands such as Izziwotnot and Lollipop Lane as of course there.....
News flash - 4little1s.com will be launching a new range of Izziwotnot kids bedroom furniture on their website shortly so please keep an eye out on the webpage.
Trying to select a great nursery furniture design can be tricky sometimes, so always look for good build quality and design features that you would usually look for when selecting a piece of house furniture for another room such as you kitchen, lounge or your own bedroom. When you buy nursery bedroom furniture from 4little1s.com, they only stock furniture that meets this criteria in terms of design and price.
Great nursery furniture and baby bedding comes as standard at 4little1s.com and brands such as Izziwotnot and Lollipop Lane as of course there.....
4little1s
Christmas Gifts For a 1 Year Old
If you need to look for a Christmas gift for a 1 - 4 year old, take a look at 4little1s.com as they have a great selection of goodies for little ones. They have practical gifts as well as fun traditional gifts that all add the treat of giving at Christmas.
Some of the good old Christmas gift for 1 year old favourites can be found there and you can browse and browse at the super selection of cute and cuddly ideas for your little one.
If you need to look for a Christmas gift for a 1 - 4 year old, take a look at 4little1s.com as they have a great selection of goodies for little ones. They have practical gifts as well as fun traditional gifts that all add the treat of giving at Christmas.
Some of the good old Christmas gift for 1 year old favourites can be found there and you can browse and browse at the super selection of cute and cuddly ideas for your little one.
Thursday, 22 May 2008
Buying a baby gift
4little1s.com - Baby gifts buying advice
Let s face it, if your buying a baby gift for someone else its not easy. Especially if you do not have children yourself, it is a very confusing field dotted with traps and mines to catch you out on age group, will they like it, what do kids of that age do / like etc. I have written this article to help out in the baby gift buying area and hope to give some advice as to how best go about this.
This guide will give some clarity and direction so the next time you need to buy a baby gift for a Christening, Birthday etc, its not so daunting and is actually useful.
Useful and practical baby gifts
Ok, speaking as a parent here, cute little toys, brightly coloured things, teddy bears, rattles etc are all great but, bringing a baby up involves some practical advice as well.
· Baby nappies
· Baby bottles
· Baby equipment sterilizers
· Baby dummies
· Baby wipes
· Baby vests
· Baby clothes
· Baby shoes
· Potties
………are the order of the day on day one, and a new parent needs to be ‘prepared and ready’. While not the most exciting items to buy, when I look back I am glad some people did buy these for us. Nappies are quite expensive (you don’t realize how much when you are not a parent).
Have a think about natural nappies as well as disposable ones, as there are a lot of nappies that are thrown away each year on this planet!
Baby Clothes and slings
Baby clothes can be extremely confusing to say the least, especially if you have not bought them before. However it is actually quite straight forward…..
Baby clothes are sized by age generally, but I have noticed some are sized according to new baby born weight. It’s a fact of life I’m afraid, that babies will grow out of the new born clothes very quickly, so having a steady supply of them is great news. I suggest buying a range of sizes, so baby can grow into them over the first few months.
If you are not sure if it’s a baby boy or baby girl, I suggest a gift voucher from the store as this allows the parent to choose.
Baby slings and baby carriers are also something that not only are becoming fashion accessories are very practical to hold baby. Check out our baby slings and baby carriers at our website www.4little1s.com for a collection of baby clothes, slings and carriers for your little ones,
Baby gifts and baby toys
There are many baby stores and websites that you can browse for hours to buy a baby gift. Most offer a range of goods and allow you to pick and mix, some offer recognised branded goods other offer truly unique and special gifts for all over the world. We run an online baby gift website call www.4little1s.com and offer a number of handmade gifts that really offer something special for new babies. Baby hampers offer a good all round mix of treats for the little one as well as parents and worth looking at getting one delivered.
…..Don’t forget the parents
It’s all too easy to forget the parents, a little bit of pampering for them is always appreciated and helps for the times ahead. This can be something as simple as a gift voucher for their favourite clothes store, a meal voucher (assuming they have a baby sitter!) or maybe even something more extravagant! However from our experience, the best present someone bought us was a simple card with a handmade voucher in it saying ‘ 1 baby sit voucher’ can be redeemed anytime. Our website also offers gifts for parents so they can be pampered a little.
4little1s.com offers truly inspirational baby gifts for your little ones. We offer a range of baby footwear, baby toys, baby clothes and baby shoes, baby gifts, baby carriers and baby slings. We even have those ever so important gifts for the parents and also a range of handmade plaques made exclusively for us from the USA. Visit us at www.4little1s.com
Let s face it, if your buying a baby gift for someone else its not easy. Especially if you do not have children yourself, it is a very confusing field dotted with traps and mines to catch you out on age group, will they like it, what do kids of that age do / like etc. I have written this article to help out in the baby gift buying area and hope to give some advice as to how best go about this.
This guide will give some clarity and direction so the next time you need to buy a baby gift for a Christening, Birthday etc, its not so daunting and is actually useful.
Useful and practical baby gifts
Ok, speaking as a parent here, cute little toys, brightly coloured things, teddy bears, rattles etc are all great but, bringing a baby up involves some practical advice as well.
· Baby nappies
· Baby bottles
· Baby equipment sterilizers
· Baby dummies
· Baby wipes
· Baby vests
· Baby clothes
· Baby shoes
· Potties
………are the order of the day on day one, and a new parent needs to be ‘prepared and ready’. While not the most exciting items to buy, when I look back I am glad some people did buy these for us. Nappies are quite expensive (you don’t realize how much when you are not a parent).
Have a think about natural nappies as well as disposable ones, as there are a lot of nappies that are thrown away each year on this planet!
Baby Clothes and slings
Baby clothes can be extremely confusing to say the least, especially if you have not bought them before. However it is actually quite straight forward…..
Baby clothes are sized by age generally, but I have noticed some are sized according to new baby born weight. It’s a fact of life I’m afraid, that babies will grow out of the new born clothes very quickly, so having a steady supply of them is great news. I suggest buying a range of sizes, so baby can grow into them over the first few months.
If you are not sure if it’s a baby boy or baby girl, I suggest a gift voucher from the store as this allows the parent to choose.
Baby slings and baby carriers are also something that not only are becoming fashion accessories are very practical to hold baby. Check out our baby slings and baby carriers at our website www.4little1s.com for a collection of baby clothes, slings and carriers for your little ones,
Baby gifts and baby toys
There are many baby stores and websites that you can browse for hours to buy a baby gift. Most offer a range of goods and allow you to pick and mix, some offer recognised branded goods other offer truly unique and special gifts for all over the world. We run an online baby gift website call www.4little1s.com and offer a number of handmade gifts that really offer something special for new babies. Baby hampers offer a good all round mix of treats for the little one as well as parents and worth looking at getting one delivered.
…..Don’t forget the parents
It’s all too easy to forget the parents, a little bit of pampering for them is always appreciated and helps for the times ahead. This can be something as simple as a gift voucher for their favourite clothes store, a meal voucher (assuming they have a baby sitter!) or maybe even something more extravagant! However from our experience, the best present someone bought us was a simple card with a handmade voucher in it saying ‘ 1 baby sit voucher’ can be redeemed anytime. Our website also offers gifts for parents so they can be pampered a little.
4little1s.com offers truly inspirational baby gifts for your little ones. We offer a range of baby footwear, baby toys, baby clothes and baby shoes, baby gifts, baby carriers and baby slings. We even have those ever so important gifts for the parents and also a range of handmade plaques made exclusively for us from the USA. Visit us at www.4little1s.com
Wednesday, 21 May 2008
4little1s.com SEO
4little1s.com notes on SEO for Dummies
Search Engine Optimization for Dummies
Having just read Search Engine Optimization for Dummies by Peter Kent recently, I thought I would write up my notes having read it. This book is an excellent read and I strongly recommend you go out and buy a copy…..As you are probably aware I have started an online baby gift business called 4little1s.com which sells baby clothes, baby toys and baby footwear ....please feel free to visit us.The book is excellent for small businesses wanting to improve their rankings in the search engine market. Being a small online baby gift company ourselves we do not have huge marketing budgets or entire departments of people who deal solely with marketing. While having some very dedicated people at 4little1s.com none of us are Search Engine Optimization experts! (SEO) so this book was the answer.The book is split into the following sections:4liitle1s.com notes and observations 1. 4little1s.com notes on ‘The Basics’This section sets out the basics of the Search Engines and gives brief overview of the methods they use and tools that are helpful to you on your journey. It has to be said, while this book is a Dummies version; a certain level of understanding of HTML would not go a miss. The book doesn’t go into the detail in this area as this it is a vast area and the book suggests you get another book on basic HTML…not a bad idea. It the goes on to discuss PPC (Pay Per Click) Spiders, a couple of helpful toolbars from Alexa and Google. 2. 4little1s.com notes on ‘1 hour makeover’This section advises you that it is unlikely that you will be able to do all these items and see results in one hour but it gives you a really good overview of items you really do need to check. Doing these items will make sure your site gets indexed and things that you need to be aware of and importantly how to get them fixed. 3. 4little1s.com notes on ‘Strategy planning’Discusses the importance of thinking through what you are trying to achieve with your site. Stresses the importance of thinking through your keywords, the content, how to improve page rank and the importance of getting links. Also a new phrase I had not heard of called the SANDBOX where engines store you page for a while before going ‘live’4. 4little1s.com notes on ‘Useful do’s and don’ts’Advices on a number of points that are well worth being aware of if you want / don’t want to get listed…well worth a read !5. 4little1s.com notes on ‘Keywords’This section is a must read section and should be read twice it’s so crucial. Talks about tools you can use to help you decide what to go for, picking them and analyzing them.6. 4little1s.com notes on the pages SE likeGives you a run down of the considerations you need to think through to make sure your site gets seen. Right from the domain name, directory structure, all important title tags, Alt text for pictures, links and even thetag (Headings to you and me)7. 4little1s.com notes on the things SE hateBasically avoid frames, clutter and dynamic pages in a nutshell8. 4little1s.com notes on trying to trick the SE’sAdvices on the frowned upon practices of trying to trick the SE’s. A small debate on if this is wrong or not and discusses Redirects, Duplicating, Cloaking, hidden text and links and more importantly the penalties INCURRED!!9. 4little1s.com notes on bulking up content This section is pure and simple. Add content to your site ! either do it yourself or get someone else to write it for you, either way ADD CONTENT ! Look into RSS feeds, PR, Q and A sections and blogs10. 4little1s.com notes on getting trafficPartner up with other sites, look at IP numbers, consider local searches (Geo location – nice word!) use a tool called IP2LOCATION.COM to work out where traffic is coming from.,11. 4little1s.com notes on getting pages into SESubmit to the main SE, fee paying and free versions; submit a sitemap (Google / yahoo) 12. 4little1s.com notes on submitting to directoriesDmoz.org does not send out search bots, they don’t index pages line SE. You need to do it manually but make sure you submit to the right area. There are other directories and some specialists that are worth looking at.13. 4little1s.com notes on Other DirectoriesSee specialist directories, yellow pages and look at creating landscape log14. 4little1s.com notes on linksSE like links so get them ! they boost your position. Page rank is an important issue so take note. Try to get your keywords in your links15. 4little1s.com notes on more linksGet family, friends, and suppliers to link to you. Use PR to get your name know, investigate link building software, create a blog. WAIT WAIT WAIT WAIT16. 4little1s.com notes on shopping directoriesA wide number of directories dealing with shopping are available. Google catalog, Froogle, Base, Yahoo shopping, shopping .com bizrate and shopzilla. Look at each one17. 4little1s.com notes on PPC2 types of ads, bid tools, value of a click should be watched as it can be expensive. Tier 1 and tier 2 types18. 4little1s.com notes on stay updatedBasically keep yourself updated with developments on SE , newsgroups, MSN, Google etc. 19. 4little1s.com notes on Ten mythsAs the section advises, a bunch of myths that people believe, certainly worth being be aware of. Ranges from the $25 to get you to 1st place on Google, to info on multiple submissions. 20. 4little1s.com notes on the ten toolsThe items that we will be using to optimize www.4little1s.com are Alexa, Google toolbar, Zeitgeist and a broken links tool…very helpful section.Overall I recommend this book as at 4little1s.com this has been a real help in optimizing our website and getting it placed higher in the constant battle of climbing the search engine rankings.As mentioned before, we run an online baby gift company called 4little1s.com and you can check us out at http://www.4little1s.comFinal note: Get registered on dmoz.org4little1.com
Search Engine Optimization for Dummies
Having just read Search Engine Optimization for Dummies by Peter Kent recently, I thought I would write up my notes having read it. This book is an excellent read and I strongly recommend you go out and buy a copy…..As you are probably aware I have started an online baby gift business called 4little1s.com which sells baby clothes, baby toys and baby footwear ....please feel free to visit us.The book is excellent for small businesses wanting to improve their rankings in the search engine market. Being a small online baby gift company ourselves we do not have huge marketing budgets or entire departments of people who deal solely with marketing. While having some very dedicated people at 4little1s.com none of us are Search Engine Optimization experts! (SEO) so this book was the answer.The book is split into the following sections:4liitle1s.com notes and observations 1. 4little1s.com notes on ‘The Basics’This section sets out the basics of the Search Engines and gives brief overview of the methods they use and tools that are helpful to you on your journey. It has to be said, while this book is a Dummies version; a certain level of understanding of HTML would not go a miss. The book doesn’t go into the detail in this area as this it is a vast area and the book suggests you get another book on basic HTML…not a bad idea. It the goes on to discuss PPC (Pay Per Click) Spiders, a couple of helpful toolbars from Alexa and Google. 2. 4little1s.com notes on ‘1 hour makeover’This section advises you that it is unlikely that you will be able to do all these items and see results in one hour but it gives you a really good overview of items you really do need to check. Doing these items will make sure your site gets indexed and things that you need to be aware of and importantly how to get them fixed. 3. 4little1s.com notes on ‘Strategy planning’Discusses the importance of thinking through what you are trying to achieve with your site. Stresses the importance of thinking through your keywords, the content, how to improve page rank and the importance of getting links. Also a new phrase I had not heard of called the SANDBOX where engines store you page for a while before going ‘live’4. 4little1s.com notes on ‘Useful do’s and don’ts’Advices on a number of points that are well worth being aware of if you want / don’t want to get listed…well worth a read !5. 4little1s.com notes on ‘Keywords’This section is a must read section and should be read twice it’s so crucial. Talks about tools you can use to help you decide what to go for, picking them and analyzing them.6. 4little1s.com notes on the pages SE likeGives you a run down of the considerations you need to think through to make sure your site gets seen. Right from the domain name, directory structure, all important title tags, Alt text for pictures, links and even the
4little1s.com Baby shoes
Salior baby shoes product launches
We have managed to source some fantasic fun baby shoes for your little ones. Checkout our web page at www.4little1s.com to see the full range. These handmade fun baby shoes for babies to 3 months right up to to 5 years. These are great baby gifts
Slip on design
Suede non-slip sole
Loads of fun for your little ones feet
Handmade in the UK
100% cotton lining
40 degree machine washable
Sailor appliquéd design
Matching t-shirts also available upto 24 mths
This children's footwear range offers a modern & stylish approach, yet in an unconventional & striking way. Every piece is designed and handmade in the UK using only the finest quality materials with the closest attention to detail. This children's footwear range is bursting at the seams with fun, creativity and imagination and is loved all over the world by children and adults alike. If you are looking for a baby gift for a christenings, new baby or siblings, this range is the ideal place to start. For a real special gift look for our gift hampers that include a matching set. As these products are handmade there may be slight variations in the design, colour or fabric.
baby clothes baby footwear and baby gifts for your little ones....
We have managed to source some fantasic fun baby shoes for your little ones. Checkout our web page at www.4little1s.com to see the full range. These handmade fun baby shoes for babies to 3 months right up to to 5 years. These are great baby gifts
Slip on design
Suede non-slip sole
Loads of fun for your little ones feet
Handmade in the UK
100% cotton lining
40 degree machine washable
Sailor appliquéd design
Matching t-shirts also available upto 24 mths
This children's footwear range offers a modern & stylish approach, yet in an unconventional & striking way. Every piece is designed and handmade in the UK using only the finest quality materials with the closest attention to detail. This children's footwear range is bursting at the seams with fun, creativity and imagination and is loved all over the world by children and adults alike. If you are looking for a baby gift for a christenings, new baby or siblings, this range is the ideal place to start. For a real special gift look for our gift hampers that include a matching set. As these products are handmade there may be slight variations in the design, colour or fabric.
baby clothes baby footwear and baby gifts for your little ones....
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