Izziwotnot Moses Baskets

IZZIWOTNOT MOSES BASKETS

Humphrey's Lottie Fairy Princess Moses basket 

Izziwotnot's magical world of Lottie Fairy Princess (part of our Humphrey's corner range) features luxurious fabrics, pretty prints, beautiful appliques and lovely embroideries.

Lottie grants her favourite toys special wishes and sprinkles fairy dust all around.

Price includes maize moses basket and bedding
Please be aware that the pink is slightly stronger than portrayed by the images
Matching stand, can be ordered separately
Delivery within 7-10 days, but usually less

Izziwotnot Maize moses basket - 

Humphrey's Corner combines luxurious cotton fabrics and rich textures with beautiful appliques and embroideries in a neutral palette for a tasteful look. Telling a story, the detailed illustrations show Humphrey and his friends as they get ready for bed.

Price includes maize moses basket and bedding

Matching stand, can be ordered separately
Delivery within 7-10 days, but usually less

Hide Away Bay Moses

Red Hide Away bay moses basket
An eye catching patchwork design featuring a beach hut theme in a fresh palette of red, white and blue in a mixture of checks, stripes and chambrays. Price includes wicker moses basket and red bedding, Matching stand, can be ordered separately, Delivery within 7-10 days, but usually less. Our range of nursery bedding is designed to last. They are manufactured by Izziwotnot to the highest quality standards, providing peace of mind for parents.

ABC Safari moses basket -


A lovely and vibrant design from Izziwotnot. ABC Safari takes you to the plains of Africa, where
the sun is always shining. Lending a dose of animal magnetism to the nursery, loveable characters, paint box fresh colours and fun embroideries complement sunny yellow cotton grounds and bright coral trims, reflecting warmth and energy all year round.
Price includes maize moses basket and bedding
Matching stand, can be ordered separately
Delivery within 7-10 days, but usually less

Baby pilot moses basket

Baby Pilot features a fun aviation theme with a contemporary colour palette of blue hues, natural shades and red accents. With soft Izziwotnot cotton fabrics, beautiful embroidery and applique trims, Baby Pilot takes to the air in his fabulous flying machine, while your little one floats off to sleep in comfort!
Price includes maize moses basket and bedding
Matching stand, can be ordered separately
Delivery within 7-10 days, but usually less

Cherry Blossom Maize moses basket

Izziwotnot's Cherry Blossom brings summer fresh colours to the nursery. Dazzling flowers in shades of candy, strawberry, buttercup, jade and peach are tempered with pure white for a contemporary feel.
Price includes maize moses basket and bedding
Matching stand, can be ordered separately
See below for more types
Delivery within 7-10 days, but usually less

Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.

The last 12 months of my business

The last 12 months....

Christianne James (40) founder of the highly successful online baby gift and nursery furniture retailer, 4little1s.com assesses her business over the last twelve months.

Website (http://www.4little1s.com)

We invested heavily when we set the website up as we wanted to relay the message that we were not a small ‘fly by night’ company that would compromise on quality. We used a web design agency that managed the whole project in terms of structure and design, although we had decided from the offset we wanted full control to be able to add and remove products ourselves, rather than having to rely on the design agency each time. I am quite technically minded and felt more than confident to be able to keep this up and have more control. This was a good decision and gives us complete control over our site today.

Stock

We are always very careful with selecting stock although we did take a risk with a more unusual line recently called Deglingos. These are very unusual looking soft toys that take the form of animals However, there is clearly a niche market for these and we get regular orders from Denmark and the UAE for some reason. We have pretty much kept to the same lines when we first started up, although some lines definitely sell better than others. We plan to review one or two lines that we are struggling with and probably just do a straight swap out with another line.

Sales

Some lines we make better margins than others and this has driven the marketing plan with time / effort as to which products to market more than others. Our main sales channel is the Internet and we are glad to making a small profit this year. We have been experimenting with School Fairs and Craft Fairs which have also been very successful. Apart from meeting customers ‘face to face’ any transactions are not usually credit cards as they are cash or cheque based, therefore avoiding any transaction costs. Finally we now have a shop front in one of the larger towns near us which works well and covers its costs as well as bringing in a small profit.

Marketing

We have marketed on a number of campaigns on and offline this year. Thinking back we have had a balloon marketing exercise which produced about a 1% sales, I personally delivered leaflets to a vast number of houses (non targeted) and I don’t think we produced any sales ! (lesson learnt). We also have done a couple of more targeted leaflet campaigns which both produced about 2 % sales. We have also been trying to consider a couple of alliances but nothing came of them; however I suspect will come together over the next few months

We have invested a great deal of time in SEO which we are now starting to see some real improvements. The strategies have been quite far and wide including Blogs, Forums and Social Networking amongst others. We may need to make a judgment call on the sheer volume of time this is taking up and if our time could be spend better elsewhere and then outsource this effort.

My bookcase has grown quite significantly over the last 12 months with everything from Marketing for Dummies to Guerrilla Marketing as well as some other more structured methodologies for Marketing. I am beginning to wonder if I should be concentrating on PR more than Marketing as from the last few months we have been seeing more results, i.e. hard sales, from PR than Marketing. – Food for thought.

The future

We have a combination of a stock and a drop ship model. The margins we make on stock are larger than the drop ship items. However, in some cases the space needed and not having to worry about importing and distributing are big benefits to us. I think we will continue to have a combination of the two to ensure a healthy balance but margins will dictate this.

Lessons learned

I certainly need to learn to be able to delegate more. Working for yourself in a start up means you usually end up being the Finance Director, Managing Director, Operation Director, Sales and Marketing Director …….and the list goes on. Having come from a corporate background where each role had been headed up by one person and a team of people, suddenly it was just little old me! While not too much of a problem initially, I now recognise as we grow it’s just not possible to do each role, well do it efficiently anyway. I need to consider giving more responsibilities to my business partner and also third parties in some of these areas in order to allow me to have a more watching brief.

I have also realised the importance of ‘getting out there’ and seeing people, whether that’s at trade fairs or a marketing or PR stunt, staying inside is not always the best use of time

Investigate alliances and benefits of, in particular with marketing

4little1s.com provides a great range of Izziwotnot Nursery Furniture such as Humphrey’s Corner , Hemingway II or Vanilla nursery sets, as well as Izziwotnot Nursery Bedding such as Humphrey’s Lottie Fairy Princess, Hide Away Bay or Baby Pilot

The Nappy Recycling Centre

Nappy recycling Centres

Disposable nappies could still be in a landfill site 50 – 100 years from now…..

I read an interesting article today about the fact that on average, 1 baby uses 5 nappies a day, which equates to 1825 per year. If you put the number of babies in the UK together this comes in at an amazing 500,000 tonnes of waste…that’s a lot of landfill space !

However, the article goes onto say that a scheme in Birmingham is being set up for £12m with a company called Knowaste (Canadian company) and would be able to ‘process’ 36,000 tonnes a year. The plastic would be used from everything from roof tiles, cladding to bike helmets and is planned to be up and running by 2011, and some of the gas would be extracted and sold to the gas grid….(does that mean lower gas bills ? as our has gone through the roof over the last 12 months!). With the figure at approx 3600 nappies before a baby masters the tricky art of the potty some parents at the back of their mind have a bit of a guilt trip when they gone into the bin and are collected.

The plan is to set a number of these centres up in London, Manchester, Liverpool and other locations by 2014 which should dramatically reduce the load on landfill sites. Knowaste have already set these plants up in Netherlands and Canada to try to reduce the load on landfill sites by up top four percent.

Other uses for the fibres could be plant pots and improvements in sewage works treatments.

The planners at Birmingham City council were thought to be happy as it would create another 12 fulltime jobs. It is thought that collections will be at commercial premises such as nurseries etc to begin with, but with collections at the kerb planned for the future

4little1s.com provides a full range of Izziwotnot nursery furniture ready to be delivered to you in time for baby....

We also stock Humphrey’s Lottie Fairy Princess and Humphrey’s Little Red CarNursery furniture and baby bedding from 4little1s.com..........

Nursery Furniture and Baby bedding tip sheet

NURSERY FURNITURE AND BABY BEDDING
TIP SHEET

SME Missing out of Funding from Banks

SME missing out on funding from banks

Hundreds of million of pounds are being put into the banks of which only a fraction of this money is available for SME. However, many of these businesses are still being asked to put up their residential property up for security.

The Federation of Small businesses are saying that many of its members are still being refused loans, or if they are available, with huge arrangement fees and high interest rates. Some reports indicate credit cards are being offered instead, with interest rates even higher.

Newly started up businesses are also being locked out of government funds due to heavy lending criteria and the need for working capital.

4little1s.com the online baby gifts, Nursery furniture and baby bedding Director, Christianne James hit the same problem recently. We were asked to use the little equity we had in our house as security, regardless of the fact we had a good strong business case for expansion. Fortunately we managed to secure funding via another private source.

4little1s.com provides a ‘one stop - online shop’ for all your baby nursery need

Fitting out a baby nursery - Checklist

FREE Nursery Furniture Tip sheet from 4little1s.com

OK, so baby is definitely on the way, you have had the scans and now you need to get organised. If you have a spare room or already have a room in mind for babies nursery, hopefully the list below will help you gather your thoughts as to what you might need. This isn’t a comprehensive list, but is a good place to start as there is so much you could buy, the list and amount you can spend is endless !

Buying a complete set of nursery furniture is quite common, with a typical nursery furniture set including all the major pieces you may need, Cot, mattress, changing unit etc. These are generally more cost effective than buying individually, as you don’t end up mis-matching furniture or looking for a discontinued set a few months or years later .

NURSERY FURNITURE

Nursery furniture sets – Look out for good quality and safety tested pieces, a typical package would include cot bed and mattress, wardrobe and changing unit. These range in costs but new ones start from around £700.00

Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.

Babies Cot - Where baby sleeps and seen often as the most exciting purchase. Measure up the room beforehand so when it arrives there are no surprises

Changing mat & covers - Make the changing mat a fun place for baby to be and more comfortable with a cover. Some can even be placed on top of the cot to make it even easier for this difficult task at the best of times

Baby height charts - Have fun while your baby grows with these height charts, bright colours add fun to any nursery. There are a variety of types from wooden handmade charts with sliding tops, to material and plastic ones.

Baby Lampshades - Babies love to watch these and having a bright and fun lampshade is a great way to brighten up a room

Baby Mobiles - Mobiles hanging from the ceiling keeps your babies attention while lying down. From our experience, we have found these great to keep baby distracted during feeding or changing nappies. See our range of bright and fun fairies, trains and shapes mobiles on our website www.4little1s.com

Baby Monitors - A baby monitor is like a microphone that allows you to hear your baby while they hopefully sleep and you are in another room. Popular fun designs can be in the shape of a flower or animal, others using digital have the designer look.

Curtains - You should outfit your nursery windows with two types of curtains: sheers that can be pulled across during the day to keep glaring sunlight out of the nursery and heavier drapes that can be pulled shut to keep the room dark during baby's nap time.

Carpets and Rugs - Not only should your rugs and carpets ideally be steam cleaned to remove any allergens, pet hair or viruses, you should also make sure that rugs have a skid free backing so that nobody is in danger of slipping in the middle of the night while holding the baby.

Chest of Drawers - You will be surprised at just how much you accumulate in terms of baby clothes. Having somewhere to put it all helps de clutter the Nursery. Look for fun designs with no sharp edges or corners.

BABY BEDDING

You will be surprised just how much bedding you will get through. Babies do make a mess, so it’s worth stocking up on a few spares. We guarantee you will be changing something in the middle of the night and you will be glad then that you bought a spare set at the time.

Baby cot bumper- Protect babies head from hitting the sides of the cot. These come in a variety of colours and patterns, and can stimulate attention and concentration. Matching sets make the nursery a great place to be

Baby Cot blankets - Snuggles become part of babies association and attachment. Lots of different styles and materials, look for extra soft.

Cot Duvet and Pillow cases - Makes sleep time fun with these brightly coloured matching sets

Baby Swaddle pod - A small sleeping bag that holds your baby snug and warm, our range is designed by a Neo Natal nurse who obviously has experience in these matters

Baby Sleep suits - Larger than a Swaddle Pod, gives baby more room and allows increased movement as they grow. Hopefully giving you a good night sleep

Baby Quilt for Cots - A variety of different colours and patterns available to made sleep time more fun. Helps baby with colours and pattern recognition. Might be worth considering buying a few of these as they can get dirty

Baby throws - Like regular throws, they provide the finishing touches to the Nursery to give them the matching look. Brightly coloured ones can be used to pick out colours in the nursery

Baby Fleece blankets - Keep your baby warm day and night with these lovely fleece blankets for your little ones. When you are not around, this is what baby embraces and cuddles

Bedding bundles – Like nursery furniture sets, you can buy bedding bundles that usually include sheets, blankets, pillowcases etc and help not having to think about buying items individually. In most cases these are more cost effective.Finally….

Baby Toys - What baby nursery could be complete without a full range of toys to stimulate their brain? Look for brightly coloured and fun to play with toys like wooden toys as well as the soft and cuddly ones. We stock a wide range of nursery toys as well as some qwirky ones, like Deglingos.


All the Nursery furniture and baby bedding above can be found at our website http://www.4little1s.com

Nursery furniture and baby bedding from 4little1s.com..........

Nursery furniture at 4little1s.com

Paid press release about nursery furniture and baby bedding

Cherry Blossom Pink Baby Bedding

Pink Blossom Baby Bedding

Come along to the 4little1s.com store if you are looking for some pink baby bedding for your little one.A real treat for any girls bedroom, this range from Izziwotnot will add a great splash of pink to the nursery.

Look out for the pink matching canvass art as well, as they are real finishers in terms of finishing touches.

Izziwotnot nursery furniture and baby bedding

Izziwotnot Nursery Furniture Tip sheet

Fitting out nursery furniture with Izziwotnot nursery furniture

OK so the baby is on the way, you have had the scans and yes you now need to starting getting organised. If you have a spare room or already have a room in mind for babies nursery, hopefully the list below will help you gather your thoughts as to what you might need. This isn’t a comprehensive list, but more a list to think about as there is so much you could buy with the list being endless !

All the items detailed below on our Izziwotnot nursery furniture tip sheet can be found at our website http://www.4little1s.com/


Buying a complete set of nursery furniture is quite common, with a typical nursery furniture set including all the major pieces of nursery furniture you may need, Cot, changing unit etc. These are generally more cost effective rather than buying individually as not only being cost effective they ensure you don’t end up mis-matching furniture or looking for a discontinued pieces of furniture a few months or years later .

Izziwotnot nursery furniture

Izziwotnot nursery furniture sets – Look out for good quality and safety tested pieces, a typical package would include cot bed and mattress, wardrobe and changing unit. These range in costs but start from £799.00 with the Izziwotnot Vanilla nursery set available at 4little1s.com

Izziwotnot Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.


Izziwotnot Babies Cot - Where baby sleeps and seen often as the most exciting purchase.


Changing mat & covers - Make the changing mat a fun place for baby to be and more comfortable with a cover. Some can even be placed on top of the cit to make it even easier.



Izziwotnot Baby height charts - Have fun while your baby rows with these height charts, brightly colours and adds fun to any nursery


Izziwotnot Baby Lampshades - Babies love to watch and having a bright and fun lampshade is a great way to brighten up a room



Izziwotnot Baby Mobiles - Mobiles hang from the ceiling keeps your babies attention while lying down. From experience, we have found these great to keep baby distracted during feeding. See our range of bright and fun fairies, trains and shapes. See the full range of baby mobiles on our website

Baby Monitors - A baby monitor is like a microphone that allows you to hear your baby while they hopefully sleep and you are in another room. Popular fun designs can be in the shape of a flower, others using digital have the designer look.



Izziwotnot Curtains - You should outfit your nursery windows with two types of curtains: sheers that can be pulled across during the day to keep glaring sunlight out of the nursery and heavier drapes that can be pulled shut to keep the room dark during baby's nap time.

Carpets and Rugs - Not only should your rugs and carpets ideally be steam cleaned to remove any allergens, pet hair or viruses, you should also make sure that rugs have a skid free backing so that nobody is in danger of slipping while holding the baby.



Izziwotnot chest of Drawers - You will be surprised at just how much you accumulate in terms of baby vest, clothes etc. Having somewhere to put it helps de clutter the NurseryBABY BEDDING

Izziwotnot Baby cot bumper- Protect babies head from hitting the sides of the cot. These come in a variety of colours and patterns, and can stimulate attention and concentration

Izziwotnot Baby Cot blankets - Snuggles become part of babies association and attachment. Lots of different styles and materials, look for extra soft.



Izziwotnot Cot Duvet and Pillow cases - Makes sleep time fun with these brightly coloured matching sets

Baby Swaddle pod - A small sleeping bag that holds your baby snug and warm, our range is designed by a Neo Natal nurse who obviously has experience in these matters



Izziwotnot Baby Sleep suits - Larger than a Swaddle Pod, gives baby more room and allows increased movement



Izziwotnot Baby Quilt for Cots - A variety of different colours and patterns available to made sleep time more fun. Helps baby with colours and patterns

Izziwotnot Baby throws - Like regular throws, they provide the finishing touches to the Nursery to give them the matching look

Izziwotnot Baby Fleece blankets - Keep your baby warm day and night with these lovely fleece blankets for your little ones. When you are not around, this is what baby embraces



Finally - Baby Toys - What baby nursery can be complete without a full range of toys to stimulate their brain. Brightly coloured and fun to play with we have a full range of toys.



We stock a wide range of soft toys as well as some qwirky ones like Deglingos, as well as a full range of wooden toys4little1s.com provides a full range of Izziwotnot nursery furniture ready to be delivered to you in time for baby....



Nursery furniture and baby bedding from 4little1s.com..........

Izziwotnot Nursery Furniture and baby bedding tip sheet

Izziwotnot Nursery Furniture Tip sheet

Fitting out nursery furniture with Izziwotnot nursery furnitureOK so the baby is on the way, you have had the scans and yes you now need to starting getting organised. If you have a spare room or already have a room in mind for babies nursery, hopefully the list below will help you gather your thoughts as to what you might need. This isn’t a comprehensive list, but more a list to think about as there is so much you could buy with the list being endless !

All the items detailed below on our Izziwotnot nursery furniture tip sheet can be found at our website http://www.4little1s.com/

Buying a complete set of nursery furniture is quite common, with a typical nursery furniture set including all the major pieces of nursery furniture you may need, Cot, changing unit etc. These are generally more cost effective rather than buying individually as not only being cost effective they ensure you don’t end up mis-matching furniture or looking for a discontinued pieces of furniture a few months or years later .

Izziwotnot nursery furniture

Izziwotnot nursery furniture sets – Look out for good quality and safety tested pieces, a typical package would include cot bed and mattress, wardrobe and changing unit. These range in costs but start from £799.00 with the Izziwotnot Vanilla nursery set available at 4little1s.com

Izziwotnot Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.

Izziwotnot Babies Cot - Where baby sleeps and seen often as the most exciting purchase.

Changing mat & covers - Make the changing mat a fun place for baby to be and more comfortable with a cover. Some can even be placed on top of the cit to make it even easier.

Izziwotnot Baby height charts - Have fun while your baby rows with these height charts, brightly colours and adds fun to any nursery

Izziwotnot Baby Lampshades - Babies love to watch and having a bright and fun lampshade is a great way to brighten up a room

Izziwotnot Baby Mobiles - Mobiles hang from the ceiling keeps your babies attention while lying down. From experience, we have found these great to keep baby distracted during feeding. See our range of bright and fun fairies, trains and shapes. See the full range of baby mobiles on our websiteBaby Monitors - A baby monitor is like a microphone that allows you to hear your baby while they hopefully sleep and you are in another room. Popular fun designs can be in the shape of a flower, others using digital have the designer look.

Izziwotnot Curtains - You should outfit your nursery windows with two types of curtains: sheers that can be pulled across during the day to keep glaring sunlight out of the nursery and heavier drapes that can be pulled shut to keep the room dark during baby's nap time. Carpets and Rugs - Not only should your rugs and carpets ideally be steam cleaned to remove any allergens, pet hair or viruses, you should also make sure that rugs have a skid free backing so that nobody is in danger of slipping while holding the baby.

Izziwotnot chest of Drawers - You will be surprised at just how much you accumulate in terms of baby vest, clothes etc. Having somewhere to put it helps de clutter the Nursery

BABY BEDDING

Izziwotnot Baby cot bumper- Protect babies head from hitting the sides of the cot. These come in a variety of colours and patterns, and can stimulate attention and concentrationIzziwotnot Baby Cot blankets - Snuggles become part of babies association and attachment. Lots of different styles and materials, look for extra soft.

Izziwotnot Cot Duvet and Pillow cases - Makes sleep time fun with these brightly coloured matching sets

Baby Swaddle pod - A small sleeping bag that holds your baby snug and warm, our range is designed by a Neo Natal nurse who obviously has experience in these matters

Izziwotnot Baby Sleep suits - Larger than a Swaddle Pod, gives baby more room and allows increased movement

Izziwotnot Baby Quilt for Cots - A variety of different colours and patterns available to made sleep time more fun. Helps baby with colours and patternsIzziwotnot Baby throws - Like regular throws, they provide the finishing touches to the Nursery to give them the matching lookIzziwotnot Baby Fleece blankets - Keep your baby warm day and night with these lovely fleece blankets for your little ones. When you are not around, this is what baby embraces

Finally - Baby Toys - What baby nursery can be complete without a full range of toys to stimulate their brain. Brightly coloured and fun to play with we have a full range of toys. We stock a wide range of soft toys as well as some qwirky ones like Deglingos, as well as a full range of wooden toys4little1s.com provides a full range of Izziwotnot nursery furniture ready to be delivered to you in time for baby....

Nursery furniture and baby bedding from 4little1s.com..........

Izziwotnot Nursery Furniture and bedding available at 4little1s.com

Izziwotnot a premium interior nursery furniture brand has added Humphrey's Corner and bed linen to its range.

The line drawings show Humphrey looking for his friends (Mop and Donkey) at bedtime. The nursery furniture is made from solid wood frames, rich veneers and are put together in a contemporary style.

The bedding co ordinates simply with the furniture with natural tones, textures and colours. The range includes Moses baskets, cot bedding, bumpers, duvet sets, quilts and co-ordinating accessories such as changing mat covers.

There are two brand new ranges designed for little boys and little girls, Humphrey's Little Red Car and Lottie Fairy PrincessVisit 4little1s.com for all nursery furniture and baby bedding needs